Our Story
That Good Good Shea was born from the rich tradition of Ghanaian shea butter, inspired by founder Irene Adwoa Bekoe’s mother, Ante Yaa, who brought the healing power of shea butter to soothe Irene’s eczema. Rooted in Ghanaian beauty, the brand celebrates natural simplicity with ethically sourced, clean ingredients that nourish the skin and honor the wisdom of heritage. With a mission to empower self-confidence and inclusivity, That Good Good Shea shares the gift of radiant, healthy skin while preserving a legacy of love and cultural pride.
Founded by Irene Adwoa Bekoe, That Good Good Shea began with a beauty tradition passed from mother to daughter and rooted in Irene’s Ghanaian heritage.
Growing up with eczema, Irene relied on pure shea butter that her mother, Ante Yaa, brought home from Ghana to help nourish and care for her skin. When the shea butter Irene knew and trusted became harder to find locally, she began searching for a way to share the quality and traditions she had grown up with while introducing more people to the richness of Ghanaian ingredients.
That connection to home became That Good Good Shea, a body care brand created for dry, distressed skin and powered by shea butter, African botanicals, and thoughtfully selected ingredients. Through the brand, Irene brings together her personal skincare journey, Ghanaian beauty traditions, and her background as an educator to help people better understand what they are putting on their skin.
The brand’s purpose extends back to the communities at the heart of its story. That Good Good Shea works with women shea farmers in Ghana and uses each purchase to help provide menstrual products to girls at partner schools. What began with a family tradition continues as a celebration of heritage, care, and creating good that reaches beyond the product itself.
