Our Story

GOAT by James King was birthed from the idea of creating a brand that is centered around reimagined classic pieces. A brand that is sustainable and lives well beyond me the creator. As a black owned brand, there is often a stigma tied to us in the clothing space. A stigma that says we won’t last and that our product is not on par or better than non black brands. I want the world to know that GOAT by James King was created in part to break that stigma. To show that we are here to live forever. With each design we ask ourselves, “Will this design be relevant aesthetically and quality wise 50 plus years from now?” Aesthetic and quality are important to us. We achieve these two objectives by being obsessed with quality fabrics and not concerning ourselves with “trends”, but focusing on subtle changes to classic silhouettes.