Our Story

Amir James is an idea that originated on the campus of Tuskegee University in 2012 and blossomed into an urban contemporary brand present day. With a minimal design style, comfort and quality are essential, as we strive to convey authenticity in our product. Amir James is in the human business and as we're constantly being pumped with images of lifestyles, we push the narrative to simply BYRSLF (Be Yourself).