Our Story

Support is a Verb is a brand that believes in community, doing good work and putting action behind things that serve a collective mission. SIAV was launched in 2016 as a campaign to amplify socially conscious, community-minded entrepreneurs and startups and now is a movement leading communities around the country to support the things and people they love. 50% of every purchase is circulated right back to our community in the form of village clinics, village grants, and more! Learn more: www.supportisaverb.com

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      Support Is A Verb is more than a phrase. It is a philosophy at the heart of The Village and the work founded by Dr. Lakeysha “Key” Hallmon.

      The idea is simple: community is not something we simply belong to. It is something we actively build. Support becomes meaningful through action: buying from a business, sharing knowledge, opening a door, making an introduction, investing resources, showing up, or using what you have to help someone else move forward.

      That belief has shaped the ecosystem Dr. Key built through The Village Market, The Village Retail, and Our Village United. The name The Village reflects that same understanding: entrepreneurs, customers, partners, and communities are stronger when people intentionally contribute to one another's growth.

      Support Is A Verb merchandise gives that philosophy something you can carry, wear, and share. Each piece serves as a reminder that thriving communities are created through participation, not observation.

      Because no one builds alone. It takes a village, and support requires action.

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