Our Story

Founded in 2018, GOAT by James King is true with preserving classic and intentional with curating designs that pay homage to prep fashion in an untraditional and modern way while making an impact. We offer premium American clothing signature by a creative director who finds inspiration in classic American pieces with a high level of quality and detail. Champions of classic lifestyle and apparel, each designed piece is critiqued with the premise of, "Will this design still be relevant quality and aesthetic wise 50 + years from now?" Our mission is to inspire generations to live a life of purpose, passion, and perseverance through timeless, authentic, and meaningful style.